01Service Pages and Website Copy
Explain the work, who it is for and how the process works, and answer practical buying questions in your company’s voice. Use permitted photographs and evidence rather than stock claims, invented reviews or borrowed project results.
02Responsive Layouts and Accessible Controls
Make navigation, text and inquiry controls usable on phones and larger screens. Check contrast, keyboard access, form labels and image descriptions as part of the agreed implementation.
03Search Foundations
Plan useful URLs, headings, page titles, descriptions and internal links around each page’s purpose. Set canonical URLs, prepare the sitemap and make sure missing pages return the correct response.
04Forms and Inquiry Paths
Ask for information your team can act on. Agree the recipient, success and error handling, and any connection to an existing customer-management process before implementing it.